KludgeCode

is Ben Rudgers

Binggate is Bullshit

Google is bullshitting.

According to the Official Google Blog Microsoft’s Bing uses Google search results—and denies it the story goes like this.  Google noticed a similarity between the search results returned by Google and Bing when the term “torsoraphy” was entered.  Both returned the Wikipedia page for “Tarsorrhaphy” as the top result. Google immediately decided that Microsoft was copying their search results and charged 20 of their engineers with proving it. After several weeks of effort and the creation of hard coded search results Google was able to inject 7 out of 100 fake search terms into Bing’s database.

Turns out, Wikimedia’s search function returns the same result for “torsoraphy” as Bing and Google.

It looks like both submit “torsoraphy” to wikipedia’s search API and return it’s result as the top. Bing stops there, but Google submits Wikimedia’s suggestion to it’s own database in order to return more relevant results.

Google knows how Microsoft got those “suspicious” results – directly from the Wikimedia engine just like Google appears to have done.  If that’s a sin, then they’re both equally guilty.  But in this fight Google pulled out all the stops with a twenty engineer black hat operation against Bing and breaking their prime directive by hard coding search results.

All for a PR play at Farsight 2011

And where I come from that’s bullshit.